"Dear Sir or Madam" or "Dear Hiring Manager"? Most students freeze on the very first line.
A cover letter is a one-page letter that goes with your resume and explains why you want this job and why you fit it. The greeting is the first thing a recruiter reads, and the rules change between the US, the UK and the rest of Europe. These 25 tips start with how to address a cover letter, then walk through the opening line, structure, length, sign-off and signature, each with an example you can adapt.
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The best greeting has a real name in it. MIT's career advisers tell students to address the letter "directly to the hiring manager, using their name", and to fall back on "Dear Hiring Manager" only when they cannot find one.
So who do you address a cover letter to when the job ad gives no name? Start with the person who will read it, then work outwards to the team. Want the resume and letter handled together? TopStack Resume pairs you with a U.S.-based writer, and its resume writing service lets you see the first draft before you pay anything.
Spend ten minutes looking before you settle for a generic greeting. Purdue University's writing lab suggests three places: the contact person in the job ad, a phone call to the company, and the company website. Team pages there often list the head of the department or HR. LinkedIn is the fourth. Search the company name plus the team, such as "marketing manager", and look for whoever would manage the role. For graduate schemes, the name is often the early careers or campus recruitment lead. If two names fit, pick the more senior one in the team you would join.
Once you have a name, keep it formal. Newcastle University's careers service is clear: use the person's "title and last name only". That means Mr, Ms or Dr plus the surname, not the first name and not both names with a title. Use "Ms" for a woman unless you know she prefers another title; it says nothing about marital status, so it never guesses wrong. If the person has a doctorate or a professional title, such as Dr or Professor, use it. First names feel friendly, but in a first letter to a stranger they can read as too casual, especially outside the US.
Some names do not tell you how the person identifies: Alex, Sam, Robin, Kim, Andrea or many names from languages you do not speak. Guessing wrong is an awkward start. Purdue's guidance offers a clean fix: drop the title and write the full name, as in "Dear Alex Carson". The same trick works when you cannot tell which part of a name is the surname, which happens a lot with international names. Check the person's LinkedIn profile first; many people now list their pronouns there. If you still cannot tell, the full name is polite and nobody will notice anything unusual.
Sometimes there is no name to find. Large companies often hide recruiters behind an applicant portal. In that case, address a cover letter to the team or the role rather than a person. Newcastle suggests "Dear Hiring Manager" or "Dear Recruitment Team", and Purdue adds group greetings such as "Dear Selection Committee". The more specific the team, the better it reads, because it shows you know where the letter is going. "Dear Data Science Hiring Team" beats "Dear Hiring Team" every time. Contacts you have made through professional networking can sometimes tell you which team owns the role.
"To Whom It May Concern" is not wrong, but it is the greeting of a letter written to nobody in particular. Recruiters read it as a sign that you did not look for a name, or that the same letter is going to fifty companies. It also sounds old-fashioned in a world of email and LinkedIn. None of the university guides above recommend it for job applications; they all point to a name first and a team or "Dear Hiring Manager" second. Keep "To Whom It May Concern" for the documents where it still fits, such as a reference letter that you hand to several employers.
A misspelt name in the first line can undo a strong letter. Copy the name exactly as the person writes it on the company site or LinkedIn, including accents, hyphens and capital letters: "Müller", "Nguyen-Smith" or "de la Cruz". Check the title too. A "Head of Talent" is not an "HR Manager", and a doctor should not be addressed as "Ms". If you are sending several applications at once, check that each letter carries the right company name and person. Leaving another employer's name in a letter is one of the fastest ways to get rejected.
Once you have the name, the next question is how to write the greeting itself. That depends on where the job is.
Young internationals often apply in two or three countries at once. The core rule stays the same everywhere: a name if you have one, a team or role if you do not. The punctuation, titles and pairings, however, change from one market to the next.
So what changes when you apply in London instead of New York? Mostly small things, but recruiters notice them. Here is the short version for each market.
In the US, "Dear Hiring Manager" is the standard fallback when you have no name, and it is the one MIT recommends. It is neutral, polite and clear about who should read the letter. "Dear Recruiter" or "Dear [Company] Team" also work for smaller firms. With a name, Americans use the title with a full stop and the surname, as in "Dear Ms. Patel". Avoid "Dear Sir" on its own; it assumes the reader is a man, and many US hiring managers will notice. Keep "Hi" for later emails, once the recruiter has written to you first in that tone. Applying to US employers from abroad? TopStack Resume's Launch package includes a custom cover letter from a U.S.-based writer who knows these conventions. It comes with a resume built for applicant tracking systems (ATS), the software that sorts applications before a person reads them.
This one surprises people. In formal US business letters, the greeting ends with a colon by tradition, and Purdue's examples, such as "Dear Selection Committee:", follow that rule. A comma is also common in the US today, especially in emails, and nobody will reject you for it. In the UK and most of Europe, a comma is standard, or no punctuation at all in some house styles. A colon in a British letter looks slightly American but is not an error. Pick the convention of the country you are applying to, and use it consistently in the greeting and sign-off.
Americans write "Mr.", "Ms." and "Dr." with a full stop. British English drops it: the GOV.UK style guide lists titles like Mr, Mrs and Dr with no full stops, because the abbreviation ends with the same letter as the full word. Many European employers writing in English follow the British habit. This is a tiny detail, but it is one of the clearest signals that you know the market you are writing to. If you use US spelling in the rest of the letter, use US titles too; mixing "Ms." with "organise" looks careless.
British guidance still accepts "Dear Sir or Madam" when you cannot find a name. The UK government's National Careers Service advises trying to find a name first, then using "Dear Sir or Madam" as the fallback. Some UK universities, Newcastle among them, now suggest "Dear Hiring Manager" instead, so both are safe. If you do use "Dear Sir or Madam", pair it with the right sign-off, which is covered later in this guide. In the US, "Dear Sir or Madam" reads as stiff and dated, so keep it for UK and Irish applications.
Employers in Germany, France, the Netherlands, Spain and Italy often expect more formality than US companies, even at start-ups. In English letters, use the title and surname, and avoid first names until the employer uses yours. If the job ad is in the local language, write your letter in that language too. Use the local greeting, such as "Sehr geehrte Frau Becker" in German. If you are not confident in the language, check the ad: many international roles are advertised in English for a reason. Our guide to language requirements explains how employers and universities test English levels abroad.
Many applications today are emails, not uploaded letters. The National Careers Service confirms you can write your cover letter "as an email if you're applying online". The greeting rules stay the same: "Dear" plus a name, or "Dear Hiring Manager". Avoid "Hey" and "Hi there"; they feel too casual for a first contact. Put the role and your name in the subject line so the email is easy to find later. Then decide whether the email itself is the cover letter or a short note with the letter attached as a PDF. Do not do both in full; it doubles the reading.
Greeting sorted. Now comes the part that gets you an interview: what you say after it.
A strong greeting buys you a few seconds of attention. The opening line and structure decide what happens next. NACE, the US association of colleges and employers, surveys employers every year. In its Job Outlook 2025 report, published in December 2024, written communication is among the attributes at least 70% of employers look for on graduates' resumes. Your cover letter is the first proof of it.
What does a good cover letter look like on the page? Short paragraphs, each with one job. Rather not start from a blank page? A professional resume writer can draft your resume and cover letter together, so both tell the same story. You still see the first draft before paying.
MIT's guidance is direct: "State clearly in your opening sentence the purpose for your letter and a brief professional introduction." Recruiters may be hiring for several roles at once, so name the exact job and where you saw it in the first sentence. Then add one line about who you are. Avoid "My name is" openings; your name is already at the top of the page. Avoid "I am writing to apply for" if you can say it more directly. A clear first sentence feels confident, and it saves the reader from guessing.
Your second line should give the reader a reason to keep going. The strongest hooks are specific. Did someone at the company suggest you apply? Did you meet the team at a careers fair? Do you have one result that matches the job? Use it here. A name-drop only works if the person agreed to it, so ask first. If you have no connection, lead with your most relevant achievement in one sentence. This is not the place for "I have always been passionate about"; every applicant writes that.
This is the heart of the letter. Pick two or three pieces of evidence that match the job ad and explain them in a few sentences each. MIT warns against repeating your resume "in paragraph form". Instead, tell the short story behind one line of your resume: what the problem was, what you did and what happened. Students with little work experience can use university projects, societies, volunteering or part-time jobs. The test is simple: every claim needs proof, and every piece of proof should connect to something the employer asked for.
Employers want to know why you chose them, not just any company. Newcastle's careers service builds a whole paragraph around "Why them and why this role?" Spend 15 minutes on the company website, recent news and LinkedIn posts. Pick one or two specific things: a product you use, a project they launched, a value they act on. Then connect it to your own goals. Avoid flattery such as "your prestigious company"; it says nothing. A single concrete detail shows real interest better than a paragraph of praise.
Many employers scan applications for the skills they listed. The European Commission's Europass guidance advises reading the vacancy notice carefully and reusing its keywords when you describe your skills. If the ad asks for "stakeholder communication" and "Excel", use those exact words where they are true for you. Do not copy whole sentences from the ad, and never claim a skill you cannot show in an interview. Matching the employer's language helps both the software and the human reader see the fit quickly.
End with a short paragraph that restates your interest and asks for a conversation. MIT recommends restating "succinctly your interest in the role and why you are a good candidate" and thanking the reader. Mention your availability if it matters, such as a graduation date or visa status, in one plain sentence. Then stop. Do not apologise for your lack of experience or repeat the whole letter. A confident, polite close makes it easy for the recruiter to take the next step.
No internship yet? You can still write a strong letter. Swap job titles for evidence from your degree, society roles, volunteering and personal projects. Lead with the skills the job needs and prove each one with a specific example. Mention relevant coursework only when it matches the role. Be honest about where you are, a student or a recent graduate, and frame it as a strength: you are ready to learn and available now. Graduates comparing entry-level roles will find most of them value potential over a long work history.
Your words are in place. The last step is making the page look finished, from its length to the way you sign it.
The end of a cover letter is where small mistakes show. A letter that runs to two pages, a sign-off that clashes with the greeting or a missing signature can all make a good application look rushed.
So how long should a cover letter be, and how do you sign off? The good news is that US and European guidance agree on almost everything here, so one set of habits covers most applications.
Every guide in this article lands on the same answer: one page. MIT says "no longer than one page", Newcastle says "one side of A4", and the National Careers Service describes a short letter of "3 to 5 paragraphs". Europass suggests three paragraphs covering your motivation, why you suit the job and why the company suits you. In practice, that means roughly 250 to 400 words. If your letter runs longer, cut repeated points and anything already clear from your resume. Recruiters skim, and a tight letter respects their time.
Your letter should look like it belongs with your resume. Use the same font and header, with your name and contact details at the top. MIT recommends a font size between 10 and 12 points, and Europass suggests simple, non-decorative fonts with 1 or 1.5 line spacing. Save it as a PDF unless the employer asks for Word, so the layout does not shift on their screen. Name the file clearly, with your name and the document type. A file called "letter final v3.pdf" makes a poor first impression.
In the US, "Sincerely" is the safe, standard sign-off for a cover letter. "Best regards" and "Kind regards" are also fine, especially in email applications. Avoid anything too casual, such as "Cheers" or "Thanks!", and anything too dramatic, such as "Yours truly" or "Respectfully yours", which can feel old-fashioned. Put a comma after the sign-off, then your full name on the next line. Keep the same tone you used in the greeting: a formal "Dear Ms. Patel:" should not end with "Best".
British English pairs the sign-off with the greeting. The National Careers Service and Newcastle University give the same rule: if you addressed a named person, end with "Yours sincerely"; if you wrote "Dear Sir or Madam", end with "Yours faithfully". "Kind regards" is widely accepted too, especially by email, and it works with "Dear Hiring Manager". The pairing matters more in the UK and Ireland than anywhere else, and some recruiters there still notice it. Learn the rule once and you will never have to think about it again.
A cover letter signature on a PDF is simple: the sign-off, a gap and your typed full name. You can add a scanned handwritten signature in that gap if you have a clean one, but most employers do not expect it for online applications. If you print and post a letter, sign it by hand in blue or black ink above your typed name. Keep your contact details in the header, not under your name, so they are visible at a glance. Never use a decorative font to imitate a signature; it looks unprofessional.
In an email application, your signature does more work, because there is no letterhead. Under your typed name, add your phone number with the country code, your email address and a link to your LinkedIn profile. Add a portfolio link if it is relevant to the job. Skip quotes, images and logos; they can break in some inboxes or land the email in spam. Before you send anything personal, check that the recruiter is real. Fake recruiter emails are a common trick behind job offer scams aimed at students and graduates.
Learning how to address a cover letter takes five minutes, and it fixes the first line every recruiter reads. Find a name if you can, address the team if you cannot, and match the greeting, punctuation and sign-off to the country you are applying in. After that, keep it to one page with a clear opening, real evidence and a confident close.
The purpose of this guide was to help students and recent graduates get past the automated filters and actually hear back, with a human-written resume instead of a generic AI-generated one. To help you on this journey, College Life has partnered with TopStack Resume to make your life easier. Join College Life Club for free and start using this benefit today.
Address the team or role instead. "Dear Hiring Manager" is the standard choice in the US, and "Dear Recruitment Team" or "Dear Marketing Team" work well everywhere. In the UK, "Dear Sir or Madam" is still accepted, paired with "Yours faithfully". Avoid "To Whom It May Concern".
A cover letter is a short, one-page letter sent with your resume. It explains which job you are applying for, why you are a good fit and why you want to work for that employer. It adds context and personality that a resume cannot show.
Yes. It is polite, neutral and widely used in the US, the UK and Europe when you cannot find a name. A real name is still better, so spend a few minutes looking on the company website and LinkedIn first.
You need your typed full name under the sign-off. A handwritten or scanned signature is optional for online applications and expected only on printed letters. In email applications, add your phone number, email and LinkedIn link under your name.
One page, usually three to five short paragraphs or about 250 to 400 words. Students should focus on two or three pieces of evidence that match the job, rather than trying to cover everything on their resume.